<연구노트>

김평호

Idea of the Public Interest and the Ecological Approach to Media:

For the Critical Engagement with New Media

Abstract:

Having begun as an instrumentation of critical engagement with media, the public interest idea seems now caught in an ideological and political economic impasse which does not allow an easy way out. It is an urgent task for the critical community to blaze fresh new thoughts about the idea constructive both at the conceptual and practical level particularly in the current age of media saturation. This study suggests an ecological concept of media as viable new engaging leverage for the public interest idea. The environment approach to media is not originally by any means. What this study tries to do is to enrich the idea of the public interest with the environmental perspective of the media.

Key Works:

environment, media ecology, metaphor, new media, public interest, technology